Understanding Amazon Seller Central: Your Gateway to E-commerce Success
If you want to start selling your products on Amazon, the first thing you need to ask yourself is “What is Amazon Seller Central, and how do I access it to use to my full potential?” Amazon Seller Central is the portal you use to access your Amazon seller account. It is a complete encompassing dashboard/portal that is used for tracking and managing sales. The Amazon Seller Central portal helps users navigate their seller account and grow their business on Amazon by offering helpful tools, content, and guides within their easy-to-use seller dashboard.
Amazon Seller Central Benefits and Essential Tools
Amazon’s Seller Central info page, offers amazing insight to all the tools and benefits of the Amazon Seller Central portal. We will list them here:
- List new products and add or update product information
- Keep track of daily sales for al the products you sell in Amazon’s store
- Track and manage payments, returns and refunds
- Download custom business reports and bookmark templates you use often
- Use customer metrics to monitor store performance
- Contact Selling Partner Support and open help tickets
- Access growth tools to increase sales
- Manage shipping with Fulfillment by Amazon (FBA)
- Manage selling programs such as B2B, Handmade and Amazon Custom
- Manage advertising campaigns and monitor performance
- Monitor customer feedback and reviews
- Sell internationally with Amazon Global Selling
How to Access Amazon Seller Central and Choose the Right Plan
Amazon Seller Central is available to all Amazon sellers on the platform. Once you register, you will automatically gain access to your Amazon Seller Account. If you are on the go, you can also access your Amazon Seller Central portal from their App.
The first step to setting up your Amazon Seller Central site is choosing a selling plan that is the best fit for your business goals:
- Individual Selling Plan: This pay-as-you-go plan, provides general basic listing and order management tools. You can create listings one at a time and you do not have to pay Amazon fees unless you make a sale. This is the recommended option for entrepreneurs who are just starting out.
- Professional Selling Plan: This plan gives you much more advanced tooling and options for a monthly subscription fee. This means unlike the Individual Selling Plan, you will pay a monthly fee regardless of if you make any store sales or not. However, the benefit of this plan monetarily is that you will not pay an Amazon fee per item like you do at the Individual Plan Level. Amazon usually collects a small fee per item sold, however in this plan because of the monthly fee, you will not be charged any amount per item sold. This option gives you access to inventory tools to upload batch files and manage orders through feeds and reports. These tools are especially beneficial to medium and large businesses.
Three Compelling Reasons to Start Selling on Amazon Today
Still not convinced to sell on Amazon? Here are three good reasons you SHOULD start selling on Amazon and using the Amazon Seller Central portal:
- Amazon has access to millions of customers from around the globe who access the platform every day with the intention of making a purchase.
More than 1.7 million small and medium-sized businesses sell on Amazon’s store, and third-party sellers now account for more than 50% of all units sold on Amazon.
- Entrepreneurs every day are having massive success earning sales and growing their businesses on Amazon.
In 2019, nearly 225,000 entrepreneurs across the globe averaged more than $100,000 in sales from Amazon. 15,000 businesses in the U.S. alone broke over $1 million. E-commerce is BOOMING and trends show no signs of this slowing. For aspiring entrepreneurs, e-commerce can be a profitable business or even a lucrative side hustle.
- Amazon has the resources needed to make selling on its platform easy for just about anyone.
In 2019, Amazon invested $15 billion and launched 225 new tools in the Amazon Seller Central portal to help third-party sellers grow and thrive such as Seller University and Amazon Small Business Academy which allows entrepreneurs to explore webinars, register for monthly small business workshops, and discover more tools to empower small business owners.
Learn more about how Amazon can help your brand grow and thrive by reading our other blogs located here!