Mastering the Amazon Seller App: Your Key to E-commerce Success

Maximizing Success with the Amazon Seller App

Just starting or thinking about starting to sell your business products on Amazon? Then you need to know the ins and outs of all apps and details of Amazon as well as how to use the Amazon Seller App. The Amazon Seller App is a free app that Amazon offers that allows business owners to manage their ecommerce business from anywhere. This crucially needed app gives business owners the ability to handle business details from your smartphone as well as allows you to track and fulfill orders while on the move. 

Some apps can be difficult/confusing to use, so we wanted to break down the basic guidelines of how to use the Amazon Seller App for you!

The Prerequisite: Setting Up Your Amazon Seller Account

The only prerequisite you need in order to download and setup the Amazon Seller App is you have to make sure you already have registered and setup your Amazon Seller Account. Once you have done this, you can go on the App store and download the App. You can go ahead and use the exact same login (username and password for logging into the app) as you do when you login to the Amazon Seller platform on your computer. 

Unveiling the Benefits of the Amazon Seller App

Amazon does an amazing job listing the benefits of the Amazon Seller App so we wanted to bring these benefits to you here to streamline your research process! 

This app allows you to:

  • Streamline operations – Manage orders and process returns all in one place.
  • Enhance product listings – List products and add photos with a few taps.
  • Monitor metrics and spot trends – Monitor sales and other key performance indicators in real time.
  • Set prices – See at a glance how pricing compares to competitors and adjust offers automatically.
  • Grow customer loyalty – Connect with shoppers and build lasting relationships with buyers.

A Step-by-Step Guide to Using the Amazon Seller App

The app has everything you need to add and enhance listings for products. Select the Add a Product tab and search for the product you want to add. You have the option to create a new listing or add offers for products already listed in Amazon’s store:

Lo-fi UI illustration of adding a product in Seller Central

  • Create new listings for products not already in Amazon stores. Save time with the listing process by scanning the barcode, or use the handy Visual Search feature to look up a product using AI.
  • Update products already in the store by adjusting any necessary information, setting new prices, or optimizing product images to boost SEO.

Enhance Product Images from your Smartphone

Use the app to enhance product images using the Product Photo Studio feature: 

● Scout for new product ideas with the app’s search feature and visual scanning options. 

● Make sure images meet requirements for Amazon stores. 

Respond to Customer Needs and Feedback

Use the Seller app to connect with customers and convert visitors into loyal return buyers. The app allows you to view customer feedback and reply to messages.

Tap the Communications icon on your home screen to access messages. You can see and quickly respond to messages, or mark them as “reply not needed.”

  • Filter to find messages you haven’t yet replied to.
  • Use keywords to search your inbox for specific messages.
  • Customize email templates to save time responding to common queries.

You can also leave public responses using the Feedback Manager, where you can view ratings over time along with customer reviews.

Share the app with other members of your team to help keep up with messages and other tasks as you scale. Set up user permissions in Seller Central to manage access.

Review Sales Performance and Monitor Orders

Get a picture of sales performance with clear metrics and sales data for your business right in the app. Simply tap the sales chart to see sales, spot best sellers, and start identifying trends. Tap again to get information about product-level sales over time.

You can toggle between product sales and units sold using the gear icon. Filter data by date range—the past seven days, 30 days, or the current week or month.

lo-fi ui illustration of seller app with dropdown

To review payment details and current or past statements, tap the Payments tab on your home screen. In addition to statements, you can also view information about:

  • Refunds
  • Current orders
  • Other transactions

The app also gives you oversight for the entire fulfillment process—from the moment customers place orders to the point when the packages arrive at their doorsteps. Keep an eye on the returns process as well as:

  • On-time deliveries
  • Late shipment stats
  • Order defect rates
  • Cancellation numbers
  • Return dissatisfaction data

Maintaining your Account Health

It can be tedious to comb through policy details to ensure your account is meeting performance requirements. The ability to see potential problem areas can help you nip issues in the bud.

To access the dashboard and view metrics about product complaints and performance, tap the Account Health option on the home screen.

  • Get instant insights into areas you may need to focus on to make store improvements.
  • Find up-to-date information about policy updates and news from Amazon by tapping the News tab.
  • Tap banner on the home screen to learn the details about critical issues that might put your account at risk.

lo-fi illustration of seller app account health

Having access to this information right in the app can help you adjust quickly to new requirements and save you the time and effort of looking up policies and news in a separate browser.

Get More Control Over your Ecommerce Business with the Amazon Seller app

It’s like holding an entire store in the palm of your hand. The Amazon Seller app lets your business go wherever life takes you.

If you get stuck or need help navigating, you can access the support feature in the app, or visit our comprehensive support page, where you can find assistance on topics from starting your business to expanding into new market segments.

Available in 20 countries and 13 languages through a single sign-on, the app allows you to shift seamlessly between the regions where you do business.